SmartMedia is a trademark of the Toshiba Corp. for two formats of flash memory. The two formats are called 5V and 3.3V (sometimes marked 3V) after their main supply voltages. The packaging of the plastic card is nearly identical, except for the reversed side. Toshiba began manufacturing the card in Summer 1995 in competition with Intel's Miniature Card alliance and also SanDisk's Compact Flash standard.
Toshiba licensed the standard and Samsung became the second manufacturer in early 1996. The SmartMedia standard contains only a flash die, no controller or software, thus reducing the price the over all price. This is why it is such a competitive memory card and a great purchase.
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